Tele2 Play
I lead the visual evolution of Com Hem Play into Tele2 Play. I rebranded our entire product to fit into the Tele2 universe. I also was in charge of building our new, unified design system from the ground up. By providing the key visual assets and documentation of the new brand, I empowered our cross-functional teams to build a consistent, functional entertainment experience on Web, Mobile, and big screens (TV) with their native apps.
Mission
To transition a product from Com Hem Play to Tele2 Play and have an understanding of the Tele2 brand as such and how to apply it for all different type of screens and their technical ability. I led the visual rebranding across the entire platform ecosystem, ensuring the new Tele2 identity felt native to the streaming experience.
We also needed a new Design System, complete with visual assets fitting for a streaming platform across all different platforms and screens.
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My Role
As a Product Designer I led the total rebrand in around two months time and built and maintained a new design system, establishing the foundations for typography, color theory, and component behavior. My work centered on creating a 'source of truth' for developers and designers alike, delivering streaming tailored assets that ensured the rebrand was executed true to Tele2 and with speed across every screen.
